PRODUCING A PLAY OR MUSICAL WITHIN THE AUSTIN CITY LIMITS**? HERE'S WHY YOU SHOULD LIST IT ON ATXTHEATRE.ORG:
• 2024 website traffic was up 63% from the year before.
• In Q1 & 2 of 2025, our site sessions were up 36% and unique visitors were up 33% from the previous two quarters.
• This year, as of August seventh, 18,381 people have visited our site in 35,639 site sessions. This means they are repeat users (a.k.a. high-interest, likely ticket buyers).
• People stay on ATXtheatre.org for 4 minutes 38 seconds on average, whereas the average time a user spends on a webpage across the internet is 54 seconds.
• The last-minute ticket-buying trend that has haunted our industry since the pandemic continues. The majority of our website traffic occurs on Thursdays between 12 and 4 p.m. Having your show on our site ensures you won't miss out on the dawdlers who don't do season subscriptions but do fill houses and buy concessions.
The sooner you add your show to our site, the more likely ticket-buying eyeballs will see it and buy tickets. Just 25% of our web traffic comes from our Wednesday theatre guide emails (which feature only the shows happening “this weekend”). This means that of the 72,690 page views we had last year, 54,517 of them were unprovoked by our email. Translation: People remember the ATXtheatre.org URL and use it without prompting when they want to shop for a show. Don't be left out of this traffic!
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When you ticket with ATX Theatre Tickets, your show listing appears automatically on our homepage as well as in NINE OTHER EVENT CALENDARS — including Austin American-Statesman's (see publications above). The value of this FREE PERK for using our system is approximately $100, but the admin TIME it saves you is priceless. Get more publicity for less work — FOR FREE — by using ATX Theatre Tickets.
We are able to offer this stellar benefit thanks to our unique strategic partnership with Evvnt. This international company so appreciates the hyper-local, community-level work we are doing that they gift our affiliate theatre companies their sturdy, robust ticketing platform AND the publicity-increasing bonus listing resources — and also provide ATX Theatre affiliates with lifetime, personal tech support at no cost. Our unique nonprofit model of theatre industry unity and community connectedness provides Evvnt with a different perspective than they get from their other ticketing clients. The CEO listens to us because we use his system a little differently than his other publishers, and he takes care to reach out personally to help us. Remarkable!
Because ATX Theatre hustles every day to bring value to affiliate theatre companies, we negotiated a slimmed-down per-ticket fee that is passed on to ticket buyers (as with most other ticketing systems), but a tiny part of that small fee is reinvested back into the ATX Theatre public awareness campaign! So, by ticketing with ATX Theatre Tickets, you are promoting your work in two ways — at no cost to you. BUT THAT'S NOT ALL...
By using ATX Theatre Tickets, you:
• Reinforce your company’s place in our city-wide affiliation, which helps all theatremakers ~ “A rising tide lifts all boats.”
• Ensure your shows are automatically included in our weekly emailed theatre guide (which goes directly to thousands of die-hard local theatre fans).
• Guarantee your show is top-line featured during its run on our homepage. [2024 stats: 4m25s average session length; 72,690 page views in 45,830 site sessions (a 63% increase over 2023) from 23,360 unique visitors (a 31% increase from 2023) -- 95% of our visitors were NEW in 2024!]
ATX Theatre Tickets offers robust features — yet can also be as SIMPLE as you wish. Request an invitation for a video call tour with Sharron and our fab Evvnt ticketing specialist, Micah Flowers. We have you meet Micah at the start because he and his team provide tech support for you AT NO CHARGE. A real live nice person who gets to know you! (Does your current ticketing platform have that?)
Curious but not sure? Check in with colleagues who began using ATX Theatre Tickets since April 2024:
Austin Rainbow Theatre
Bandwagon Arts
Beyond August Productions
Cinnamon Path Theater
Cold Frame Collective
Color Arc Productions
Concordia University Texas Theatre Department
Filigree Theatre Company
Gilbert & Sullivan Austin
Leela, an Indian Community Theatre
Scottish Rite Theater
Speedrun Studios
Star Bandit Foundation
Sterling Stage Austin
(The Stage Austin, Proyecto Teatro, Dirty Gold Theatre...)
Texas Comedies
The Archive Theater
Twelve Satyr Shakespeare
Walking Shadow Shakespeare
Weird Sisters Theatre Collective
the free programs at The VORTEX
Thanks to these companies for the willingness to try new things!
If changing from your old ticketing system feels hard, we get it. We’d be glad to build your first show on ATX Theatre Tickets for you or with you. If you need to talk it out or have lots of questions, no problem. Call or email Sharron anytime to discuss.
Austin theatre community: Let’s USE this gift we have been granted to maximize your ticket sales!
Your're encouraged to read the TICKETING section on this page first. If, after understanding all the free listing perks offered by ATX Theatre Tickets, you still want to keep that tired ol’ ticketing platform you’ve been using... here’s how to add your show to the ATXtheatre.org show listing FOR FREE while using your current (perkless) ticketing system:
1. Click on the blue button on the ATXtheatre.org homepage that says, “Add a show, Producers.” That button will lead you to this Evvnt form to add your event to our calendar.
The very first time you do this:
a. If you don't have a free Evvnt account yet, make one before proceeding (see upper right-hand corner of the form). Once you have made your account, proceed to step 2!
OR
b. If you already have an Evvnt account through Austin American-Statesman and wish to continue doing manual listings with them (rather than having your show listed there and on 9 other platforms AUTOMATICALLY BY TICKETING THROUGH ATX THEATRE TICKETS), just sign up for ATX Theatre's Evvnt system with a different email address. Once you have created your second Evvnt account, proceed to step 2.
2. IMPORTANT: Once you get going in the form and see EVENT TYPE, always enter "Theatre" to ensure inclusion. (The category will pop up as "Arts/Performance/Theatre" when you type "Theatre.")
3. IMPORTANT: Under the WHEN section, assuming your show happens more than once, always click the MULTI-DAY EVENT button and enter the opening date/closing date/times. Pleeeeease do NOT create a separate event for each show. This creates more work for both of us.
4. ALSO IMPORTANT: WHEN ADDING YOUR SHOW TO THE SYSTEM, PLEASE UPLOAD A SQUARE [1:1] SHOW GRAPHIC (like you use on Instagram). The square you upload will be used, along with your company logo, by ATX Theatre to create a uniform look for our collaborative site. The same image will be used across the multiple ways we help you get the word out about your show. This is how we highlight your THEATRE COMPANY as well as your SHOW. We do this because we don't want people to be confused about who is producing what — since many Austin companies rent spaces that also produce. If you don't have the technology to make your image a square, we will do it for you to the best of our ability.
5. At the end of the process, you will come to a page that offers you a premium upgrade for $129. You are under NO OBLIGATION to buy that upgrade. To avoid spending any money, select the FREE option, and complete your submission. However, you are certainly welcome to upgrade if you want to. Know what that upgrade gets you? Syndication of your listing across multiple other publications. KINDA LIKE YOU WOULD BE GETTING FOR FREE IF YOU TICKETED THROUGH ATX THEATRE TICKETS.
(Are you getting the value of what we are being gifted yet? Do I need to get one of those airplanes that writes it in the sky for you to see that using ATX Theatre Tickets saves you time and money and increases your publicity? )
If you have questions or problems as you add your show to our homepage listing — or if you'd like to learn more about the ticketing platform — email info@atxtheatre.org.
** ATX Theatre was founded to support the 80 companies within Austin city limits. However, with affordability being a thing of the past and many of our artists moving to the outskirts, we want to include them, too! This is why we developed our "Outskirts Affiliates" designation for companies outside of Austin that pay actors at least $300 per show. This helps keep our workload managable, and keeps our org centered over its purpose (uniting local theatre artists, consolidating info for audiences) while also encouraging professionalization/pay — and it keeps our theatremaking friends who used to live in Austin in the fold. We wish we could include every community theatre, college, and high school show in Central Texas! But, as you can imagine, that could be a never-ending stream of work. And we are a shoestring nonprofit. BUT IF YOU ARE OUTSIDE OF AUSTIN AND YOU TICKET THROUGH ATX THEATRE TICKETS, YOUR SHOW WILL BE INCLUDED ON OUR LISTING AS LONG AS IT IS A PLAY OR MUSICAL. That's the loophole. Take it, okay?
SELL OUT YOUR SHOW WITH ATX THEATRE TICKETS!
PLACE YOUR SHOW ON THE ATX THEATRE HOMEPAGE
PLEASE NOTE:
This calendar listing service is strictly for theatrical productions (i.e., a play or musical based on a script — with actors who speak preconceived lines) — we respectfully request that it not to be utilized to promote live stand-up, dance, or music events. Thank you!